Ana has 18 years of experience in market research, where she has led accounts across multiple countries and industries in the US and LATAM. She developed her career in a large multinational market research company in Colombia, where she managed global and local accounts and helped brands connect with their consumers. Her portfolio includes clients like Diageo, Pepsi, Nestle, British American Tobacco, Pfizer, Mondelez, L’Oréal, and Alpina.

After working in Latin America, she continued her career in the USA at a global market research firm where she led qualitative and quantitative projects for multiple clients across various industries.

Her passion is to understand clients’ needs, find the best market research approach, and transform data into actionable insights creating opportunities for consumers and brands.

Apart from work, Ana enjoys exercising and spending time with her family

With over 20 years of global market research, advertising, and PR expertise, Judith possesses a unique advantage in the field. Having navigated both sides of marketing, as a client and a market researcher, she brings a profound understanding of the needs and expectations from various perspectives.

Judith has leveraged her multicultural experiences and knowledge of human behavior to create strategic value and develop insights-based marketing communications for various clients across North America, LATAM, and Europe in a wide variety of verticals.

Judith is passionate and motivated to find new approaches and windows of opportunity according to each client’s needs. She is also a mother of three young adults and enjoys arts, adventure traveling, music, films, yoga, and sports. She also writes and publishes children’s books.