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Contact Wise

Juana CrespoCo Associate

Media research expert with extensive experience in marketing research, specializing in the U.S. Hispanic market and Mexico. Juana has held key roles atop organizations including Nielsen (since2004), where she led national Hispanic recruitment efforts and became a recognized leader in sample strategy; Univision (2014–2020), where she directed programming research and oversaw insights for a national cable network; and most recently, she led multicultural marketing insights projects for major broadcasters, streaming platforms, and film studios

Judith KujCo- Founder

With over 25 years of experience in global market research and advertising, Judith offers a unique 360° perspective on the industry, combining client-side insights with deep research expertise.
Specializing in the U.S. Hispanic and Latin American markets, she brings cultural sensitivity, strategic thinking, and a human touch to every project. Her strength lies in qualitative research, uncovering what truly drives behavior and transforming those insights into clear, actionable strategies.
Trusted by both clients and participants, Judith delivers research that not only informs but also inspires change. She has created strategic value and insights-based marketing communications across diverse industries in North America, LATAM, and Europe.
Passionate about exploring new approaches and opportunities tailored to each client’s needs, Judith balances her professional life with her roles as a mother of three young adults and as a writer of children’s books. She also enjoys arts, adventure travel, music, films, yoga, and sports.

Ana VanegasCo- Founder

Ana has 20 years of experience in market research, where she has led accounts across multiple countries and industries in the US and LATAM. She developed her career in Kantar Insights (Millward Brown), where she managed global and local accounts and helped brands connect with their consumers. Her portfolio includes clients like Diageo, Pepsi, Nestle, British American Tobacco, Pfizer, Mondelez, L’Oréal, and Alpina. 



After working in Latin America, she continued her career in the USA at a global market research firm where she led qualitative and quantitative projects for multiple clients across various industries. 



Her passion is to understand clients’ needs, find the best market research approach, and transform data into actionable insights creating opportunities for consumers and brands. 



Apart from work, Ana enjoys exercising and spending time with her family

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Measure audience responses moment by moment to refine your message

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Dial testing can be incorporated into qualitative and quantitative projects to capture participants’ intuitive, in-the-moment reactions. This allows researchers to understand what works and what doesn’t on a second-by-second basis, as well as the overall flow of the entire piece

Benefits

  • Captures opinions and perceptions in the moment while respondents are viewing or listening to something.
  • Allows respondents to provide feedback independently and anonymously in group environments.
  • Gathers continuous, second-by-second feedback over the course of viewing or listening to something.
  • Allows moderator and researchers to view dial responses in real time so that data can be used to drive deeper, more focused follow-up discussions with the group.