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Driven by insights, powered by human stories

Senior experts uncovering real consumer voices across the U.S.

Meet the minds behind Wise Market Insights

Experienced leaders blending strategy, culture, and human understanding

Ana VanegasCo- Founder

Judith KujCo- Founder

Juana CrespoCo Associate

Bridging markets through experience and cultural insight

Founders uniting expertise and diversity to empower brand connections

Drawing on more than 25 years of combined experience, Judith and Ana founded a company focused on delivering market research solutions across the U.S. and Latin America, bringing together perspectives, languages, and cultural understanding to connect brands with diverse communities.

At Wise Market Insights, our core leadership team drives strategy, quality, and cultural understanding in every engagement. Depending on the needs of each project, we build flexible teams by bringing in trusted collaborators from our expert network, ensuring the right mix of skills and agility to deliver results.

Our extended team adapts to each project, including specialists in:

Recruitment

Analytics

Quantitative
Research

Qualitative
Research

Administration
& Finance

Quantitative
Fieldwork

Recruitment

Analytics

Quantitative
Research

Qualitative
Research

Administration
& Finance

Quantitative
Fieldwork

In the spotlight: Wise Market Insights in media

Explore our latest press features, news, and industry recognition

We actively participate in market research events, fostering genuine connections with peers and clients because we believe in the power of human interaction

  • Quirks NY 2024
  • IILX Miami 2024
  • Hispanic Marketing Council 2025

Work with senior experts who simplify complex market decisions

Faster insights, smarter strategies, stronger results

We don’t just study Hispanic consumers, we understand their stories, traditions, and everyday realities. By blending quantitative data and qualitative depth, we deliver insights that go beyond the numbers and help brands create meaningful, authentic relationships with diverse Hispanic communities.

We help companies understand and connect with the U.S. Hispanic market, unlocking its full potential through insights that go beyond the surface.

We also guide Latin American businesses entering the U.S., helping them navigate the realities of the market and approach Hispanic consumers with clarity and cultural relevance.
While our core expertise is in Hispanic and Latino audiences, we also conduct general population research, giving our clients a complete perspective to compete and grow.
Wise Market | The Wise Approach to Hispanic Research

Ana VanegasCo- Founder

Ana has 20 years of experience in market research, where she has led accounts across multiple countries and industries in the US and LATAM. She developed her career in Kantar Insights (Millward Brown), where she managed global and local accounts and helped brands connect with their consumers. Her portfolio includes clients like Diageo, Pepsi, Nestle, British American Tobacco, Pfizer, Mondelez, L’Oréal, and Alpina. 



After working in Latin America, she continued her career in the USA at a global market research firm where she led qualitative and quantitative projects for multiple clients across various industries. 



Her passion is to understand clients’ needs, find the best market research approach, and transform data into actionable insights creating opportunities for consumers and brands. 



Apart from work, Ana enjoys exercising and spending time with her family

Wise Market | The Wise Approach to Hispanic Research

Judith KujCo- Founder

With over 25 years of experience in global market research and advertising, Judith offers a unique 360° perspective on the industry, combining client-side insights with deep research expertise.
Specializing in the U.S. Hispanic and Latin American markets, she brings cultural sensitivity, strategic thinking, and a human touch to every project. Her strength lies in qualitative research, uncovering what truly drives behavior and transforming those insights into clear, actionable strategies.
Trusted by both clients and participants, Judith delivers research that not only informs but also inspires change. She has created strategic value and insights-based marketing communications across diverse industries in North America, LATAM, and Europe.
Passionate about exploring new approaches and opportunities tailored to each client’s needs, Judith balances her professional life with her roles as a mother of three young adults and as a writer of children’s books. She also enjoys arts, adventure travel, music, films, yoga, and sports.

Wise Market | The Wise Approach to Hispanic Research

Juana CrespoCo Associate

Media research expert with extensive experience in marketing research, specializing in the U.S. Hispanic market and Mexico. Juana has held key roles atop organizations including Nielsen (since2004), where she led national Hispanic recruitment efforts and became a recognized leader in sample strategy; Univision (2014–2020), where she directed programming research and oversaw insights for a national cable network; and most recently, she led multicultural marketing insights projects for major broadcasters, streaming platforms, and film studios

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Dial testing that capturesreactions in real time

Measure audience responses moment by moment to refine your message

For Entertainment -TV Content - Streaming

Would you like to see how it works? Please Click HERE 

Dial testing can be incorporated into qualitative and quantitative projects to capture participants’ intuitive, in-the-moment reactions. This allows researchers to understand what works and what doesn’t on a second-by-second basis, as well as the overall flow of the entire piece

Benefits

  • Captures opinions and perceptions in the moment while respondents are viewing or listening to something.
  • Allows respondents to provide feedback independently and anonymously in group environments.
  • Gathers continuous, second-by-second feedback over the course of viewing or listening to something.
  • Allows moderator and researchers to view dial responses in real time so that data can be used to drive deeper, more focused follow-up discussions with the group.